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Our favourite black-owned local beauty brands

The #BlackLivesMatter movement has been trending and forcing many people to take a good look at themselves and their engagement with black people. One of the areas that many black people have been asking for recognition is business, black-owned businesses in particular.

You don’t only show solidarity with the black community by retweeting and posting solidarity images but also by putting your money where your activism is. Supporting black business supports diversity and antiracism. Diversity and antiracism build economic vitality uplifts communities and promotes productivity.

In this article, we are going to give you a list of black-owned beauty businesses you should give your coins to.

Hermosa Flor Cosmetics

Founded by Mbali Sebapu, commonly known as @gorgeous_mbali, Hermosa is a household name in the making. Hermosa Flor Cosmetics offers quality make-up products like liquid lipsticks and high pigmented eye-shadow palettes. With raving reviews, Sebapu’s brand is expanding its catalogue to makeup brushes and skincare. If you would like to shop Hermosa Flor, visit -

Hanahana Beauty

Founded by Abena Boamah, Hanahana Beauty is a skincare & wellness brand committed to empowering women of color. Hanahana Beauty provides women of color with handcrafted shea butter sourced straight from Ghana. Thousands of black and brown women rely on the shea body butter to soothe and hydrate their skin during winter while offering them a radiant glow when the sun comes out. Learn more about Hanahana here -

Lash Me Baby

Founded by Thandi Gama, Lash Me Baby is a lash brand that lets your lashes speak for themselves. Thandi Gama has worked tirelessly to build her personal brand and now has her eyes set on carving out space for herself in the beauty business. If you would like to get your hands on some of her beautiful lashes, visit -

Aneno Beauty

Aneno Beauty is a beauty bar founded by the renowned content creator, Mpoomy Ledwaba. Aneno offers a range of services including wig making, make-up, nails, and waxing. You can book an appointment or find out more about their offerings by following @aneno_beauty on Instagram.


When it comes to skincare, leave it to the professionals and in this case, I mean South African dermatologist, Dr. Leslie Nteta. Dr. Nteta has formulated a range of skincare products that aim to enhance the skin of black and brown people. Dermopal products include acne controlling cleansers, blemish creams and sunscreen, because we all know many sunscreens aren’t for black skin and we get sunburned too. If you would like to get your hands on these dermatologically approved and affordable products, visit

Those are all the brands we have for you but this list is in no way exhaustive. There are so many budding and beautiful black-owned businesses with so much to offer. All you have to do is not be biased and look. Tell us who your favourite black-owned beauty brands are in the comments section.

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